Thursday, November 28, 2019

The Benefits and Disadvantages of Free Trade

Overview The World Trade Organization is the sole global body that deals with fairness in trade among nations. It designs rules to ensure that large economies and small economies are at par in economic growth. However, its policies and propositions are not popular with most nations.Advertising We will write a custom essay sample on The Benefits and Disadvantages of Free Trade specifically for you for only $16.05 $11/page Learn More Its aims are to facilitate demand and supply by ensuring that producers of goods and services find a way to export their products and those that do not produce find a way to import what they need. Through its membership, World Trade Organization facilitates two major world forums. The Doha Development Agenda is a trade negotiations forum. It is designed to achieve groundbreaking reforms in the manner in which world economies conduct their trade. The forum’s agenda is to inject revised rules and to improve the internatio nal trade system through systematic introduction of minimal trade restrictions. It was officially launched in Qatar in 2001. Ministers of respective countries tasked with commerce, trade, and sometimes finance attend the forum. Each minister goes to the table to air their countries’ views. The Doha development agenda covers around 20 critical areas of world economy, which include agriculture, services, imports, exports, intellectual property, among others. World Trade Organization’s advocacy for free global trade has not been popular with majority of the nations. Although free trade has many benefits as opposed to closed trade, many countries perceive free trade negatively and bring down any attempts at making the world economy free of national and regional barriers. For example, in 2003 during the talks that were held in Caucun Mexico, the world witnessed massive protests. This was the third ministerial meeting with the same agenda: trying to break the deadlock that h ad been experienced in the last two sittings since the first round in Qatar. The second major forum facilitated by World Trade Organization is the World Trade Forum. This forum seeks common ground on how countries can work together in tackling common global problems that go beyond the need for economic integration. This includes the need for development in major areas such as education. Major economies and their leaders normally attend it.Advertising Looking for essay on international relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More They review goals and targets such as millennium development goals. This forum is generalist compared to the Doha round of negotiations. However, it is important to note that they both champion for a more developed world, which caters for the need of everyone. The following principles guide WTO. Principle of Non-Discrimination: It requires a WTO member to apply similar trade conditions while transacting with all WTO members. It simply implies that the WTO members should treat other in a favorable manner. In addition, if a favor is extended to one member of the WTO in a certain transaction, similar treatment should happen to any other WTO member in case of a similar transaction. Reciprocity: This principle advocates for nations to do mutual things to each other. For example, reduction of transaction tariffs should be mutual and equal in measure. Markets should be freer on both sides of the spectrum. Barriers restricting such trade should effectively come down to enable more trading for mutual growth and benefits. Predictability: World Trade Organization proposes that any agreements arrived at should be binding and long-term. Any member should not decide arbitrarily to change any terms or conditions. This gives confidence to members, investors, governments and any other stakeholders. It is a good ingredient to promoting healthier relations and growing economies. The subjects that tou ch on this principle include market-opening commitments, tariff rates, and trade barriers. Beneficial to Less Developed Countries: This is a critical principle. However, in recent times and in the past many developed countries have misused this principle. It proposes that underdeveloped countries should enjoy special privileges when dealing with economically strong economies. This will enable them to enjoy greater visibility and flexibility in the marketplace. At the start of the supposed agreement, it helps these economies to adjust to the current economic environment. Adjustments include sensitization of its citizens and structural changes, which may be much easier for the big economies.Advertising We will write a custom essay sample on The Benefits and Disadvantages of Free Trade specifically for you for only $16.05 $11/page Learn More Competitive and Fair: The WTO strongly advises that a fair and level playing field should exist for all nations. Eve ry country should fairly compete and universal human standards upheld. It discourages unorthodox practices such as arbitrary dumping of obsolete products to third world countries. This practice common among the developed countries is inhumane and self-seeking. It also goes against United Nations Charter. Others include unfair export subsidies and cheap products development to gain market share. If free trade is beneficial to nations, why does it face such hostility? Why is it that since its formulation in 2001, Doha round of negotiations did not record any milestones until 2011? Does it mean that since the major economies had been experiencing massive growth in their economies before 2011, they did not find it necessary to include other nations in their trade? These pertinent questions depict large economies as greedy. They also point out the greatest lacuna in these talks where majority of the nations with the vote are large economies that want to shelve the interests of others. Th is paper will analyze the benefits and disadvantages of free trade and look into the reasons why efforts geared towards this are hampered. Additionally, this paper will critically analyze the state of the global economy and reasons for the current state in light of existence of an idealistic free trade among nations. State of the Global Economy Since the World War 2, political disintegration has been on the rise. There is currently more than three times the number of independent countries than there were at the end of the war. Political disintegration has sometimes been credited with innovation as countries strive to come up with ways to fund budgets, increase security, and be relevant to its citizens. Consequentially, political disintegration has led to economic disintegration. Although some economists argue that this leads to innovation in respective countries, as noted above, majority are of the opinion that integration of fiscal, economic, and monetary policies that are geared t owards the benefit of all nations have far-reaching benefits than the former.Advertising Looking for essay on international relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More The global economy can be classified as irregular clusters of self-seeking political and economic integrations, which offer minimal, if any, benefits to the less performing economies. The political and economic integration of Euro Zone is a perfect example. These countries have curtailed sovereign fiscal policymaking and delegated that to the European Union. In future, this was expected to continue until the recent Euro Zone crisis that was brought about by reckless borrowing by some members. There is minimal economic integration world over since most large economies are interested in vesting their interests at the expense of smaller economies. This brings a wedge of sharp mistrust and spawns half-baked integration with minimal benefits. Examples of treaties that may not be effective include NAFTA, COMESA, EAC, among others. The fact that countries can easily pull out of these economic bodies reduces their credibility and waters down their efforts. Hence, the world economy is closel y guarded with minimal freedom to conduct trade. Additionally, there is minimal fairness in the game with countries that can produce goods cheaply illegally exporting these products to countries that produce them at a higher cost. This essentially kills trade. Since the financial crisis started in the United States and quickly spread in other nations, many countries have restrained their need to import in an effort to appear to support their ailing economies. This was particularly informed by falling employment levels in many countries. Many lobbyists would criticize government if it imported any goods or services that could be produced locally. This forestalled growth in free trade and countries continue to be wary. For example, in South Wales, when the government imported police uniforms and firefighters gears from an Australian firm, there was mass ridicule from lobbyists and citizens. This has been the case in United States, Europe and a host of other countries. Hence, these eff orts to concentrate on growing national economies and protecting them have led to the traditional artificial barriers that restrict free trade. Advantages of Free Trade Free trade may not be a fair trade but it has many benefits. Governments erect restrictions that restrict movement of goods and services between countries. Governments do this through use of subsidies and tariffs to hamper free trade. Normally, this is aimed at protecting domestic production from international competition. However, free trade has its benefits. First, it allows countries to specialize in production of goods and services that they have comparative advantage. This specialization brings about efficiency, economies of scale, and increases output, which results in increased production. Second, free trade leads to an increase in productivity and a higher domestic output by increasing efficiency of resource allocation. In addition, it increases competition, which leads to innovative ways of distribution, mar keting, and technology. Third, the increased competition allows goods and services to trade at the lowest costs and gives producers reason to produce quality. Hence, customers experience quality. It also allows customers to have a variety of goods and services. Fourth, free trade results in foreign exchange gains associated with the exchange of hard currency. This exchange allows the domestic country to pay for imports without having to exchange the money, which can be costly at times. Lastly, introduction of free trade generates employment to the domestic population. This is because it allows economic resources to be shifted to the more productive areas of the economy, which leads to more demand for exports. The resultant effect of free trade is economic growth and development. Higher incomes and higher growth rate in economy increases living standards of citizens. Domestic industries increase production levels and enhance efficiency in productivity. Disadvantages of Free Trade Alt hough there are many advantages, many disadvantages are put forth by conservative governments, lobby groups, and some economists to scuttle the efforts towards a free trade. First, free trade creates a domestic dependence on global markets. This creates a domestic economic instability associated with inability to control majority of the markets and prevailing forces such as demand, wars, and recessions. Second, the global market does not offer a level playing field. A country may produce a certain commodity cheaply at a surplus and, to avoid losses, dump it in a country that produced the same commodity at a higher cost. Many countries find it hard to compete when such conditions prevail. Additionally, the nature of goods a country produces may not auger well in trying to find a favorable balance of trade. For example, countries that produce agricultural related commodities experience unfavorable terms of trade. This results in lower export income and subsequently a large national de bt. Third, it is in the interest of nations to protect their upcoming industries. This may not be possible if they are constantly facing competition from already established firms. Hence, developing economies may find it more conducive to close trade and allow growth of its industries. Lastly, there are other disadvantages such as protection from environmental pollution by external firms and protection from a possibility of structural unemployment. Tradeoffs of Integration Introductory Case The European Union is the single biggest economic and political integration since the Soviet Union. Europe had embraced industrial revolution and there was high industrial development across the region prior to the World War II. The war brought the economy of Europe into waste, with many of its industries destroyed. During the period of 1945-1990, many of the countries in Eastern Europe fell into the communist hands of the USSR. United States came in sought to help save the European economy under the Marshall plan; it aided the western part of Europe and helped in building the economy. By the 1980s the communist nations were rapidly falling while the economies of Western European countries were increasingly gaining power, this is attributable to the support of the USA. With the help of America, many of the western nations moved to link together through economic integration. They formed the European Union that increased trade among them through shared infrastructure. They agreed on a common currency (the euro) and made trade agreements that set their economies on the path to recovery. This was unlike the Soviet Union, which had wanted to continue scuttling efforts of recovery in Europe to its advantage. Britain had been weakened by the Second World War hence it could no longer support countries in Europe like Greece and Turkey. It thus sought the intervention of the United States. The united states were strongly opposed to communism and to avoid European economies from falli ng in the hands of the soviet union they provided financial aid and also played a major role in stabilizing the civil wars at the time. America’s intervention through the Truman doctrine saved the nations from soviet communisms in effect saving Europe from foreign policy failures and military humiliation. America believed that once a country falls into communism it would also weaken the neighbors as there would be minimum interaction due to diverging trade systems. Their support was evident when the Soviet Union pressured Turkey over the Dardanelles Strait concessions that would have allowed invasion from the west, through enunciation of the Truman policy. USA helped Berlin with supplies and food when Stalin attempted to barricade West Berlin in a bid to take control. This enabled Europe to maintain control of its cities from the Soviet Union. Were it not for the vast amount of aid America gave to Europe, European economies would have fallen further with the Soviet Union inva sion during the cold war. Tradeoffs of Integration There are two types of integration: economic and political integration. The above case highlights the tricky nature of political and economic integration especially when carried out at the same time. The European Union is a classic case of economic integration with a measured political integration. For example, it is possible to travel from some countries to others without a visa and it is a legal requirement is some countries within the euro zone. Economic integration is a major challenge to the national fiscal policies, the existence of some economies without straining and the entry of new members in the euro zone. These challenges are highlighted below. Social and Political Challenges A close look at Portugal and Spain who were late entrants into the European Union depicts profound developments in those two countries. Since entering euro zone, Spain has recorded a favorable economic climate highlighted by increased trade within E urope, access to European budget, and favorable infrastructure. However, many pundits believe that the inclusion of Spain and Portugal was not purely for economic reasons. The European community strives to ensure that they have a functioning democratic union, with a common military purpose and a common defensive approach. Some economists argue that there cannot be a functioning economic integration without a political integration of some kind. This is because many economic policies are spawned from political decisions. Hence, it follows that many Euro Zone countries do not have the political free will to make decisions as others may have. The attached cartoon depicts a situation where a policymaker is considering two extreme options. The government of Greece had been borrowing money from the European Union members and from its citizens to fund expenditure budgets. It reached a point where the government was unable to meet its obligations and this resulted in a budget and debt crisis . The options were quite limited for the Greece government. This is because they were not allowed to make hard financial decisions independently. Hence, the extreme options were to pull out of the Euro Zone and renege on debt payments to Germany and other big lenders or to abide by the demand from Euro Zone members to cut budgetary spending in exchange for a bailout agreement. The bailout agreement, too, had many obligations. This includes the need to curtail government spending. This means the government will have to cut loose a massive working population from its structure. The other option will be to tax the Greek nationals more to meet the required budgetary requirements. If Greece were independent from Euro Zone, the options would have been limitless. For example, the country’s central bank would have devalued the country’s currency. This would have facilitated more foreign investments and shored up the balance of exchange. Additionally, more money in circulation would have increased peoples spending and hence spurred economic growth. However, all these fiscal decisions are tied to the Euro Zone fiscal structure. It is imperative to note that Greece was considering pulling out of euro zone. This meant that it would treat Euro Zone members as any other country outside euro zone. The reason this was an attractive way out is the short-term benefits. For example, the country would immediately cease from having to consider Euro Zone members in its imports before going for any other option. Hence, the country would import essential commodities cheaply from countries in Asia, Africa, and Americas. Additionally, the country’s fiscal policies would be independent of any rules and regulations. However, Greece would face trade barriers from even the closest neighbor and its exports would face a major lag. Hence, it would be hard to continue exporting goods to immediate neighbors. Additionally, it would be hard for Greece to be reaccepted into eu ro zone. The other countries will build a lasting mistrust in Greece. All these would have political, social, and economic consequences on Greece. Legal Consequences A country that enters into an economic integration has to abide by the rules of the integration. In the case of euro zone, all countries are required to align their agricultural, economic, and industrial legislation with the requirements laid down. Additionally, financial policies of a country must be in line with the European community. It is also mandatory to have certain taxation regimes and to have certain tariffs and subsidies. Additionally, a country aligns its budgetary requirements with those of other countries in the euro zone. A country is also restricted from conducting business with another country if it can conduct that business with a country in the European community. All these are legal consequences that come with integration elsewhere. One of the reasons why trade integration treaties do not work is bec ause most countries do not take the integration seriously. In addition, the structures in place to ensure that these rules are adhered to watered down by the fact that a country has the free will to pull out at any time. Poor Members Poor members are one of the major reasons why economic integration is hard. Poor members feel like they are alienated and are not enjoying similar benefits as the rest. This had threatened the very existence of Euro Zone in the 1980s. These disparities include par capita income, infrastructure developments, education levels, productivity, and employment. All these led to trade imbalances and hence poor countries were feeling the brunt. Efforts were made to harmonize this and some years later a fund specifically designed to address these problems was set up. These structural policies systematically advocated introduction of new provisions that would make social and economic cohesions a common goal. Most integration treaties do not go to that extent. This means that in the end, most poor countries that are hungry for domestic development pull out. Eventually, the ability of the integration to continue working is severely scuttled. Conclusion From the above analysis, it is evident that a country that enters into an agreement with other countries significantly reduces its sovereignty. Depending on the nature and level of integration, a country may also enjoy a number of benefits. Hence, a country trades off by weighing the option of giving up certain privileges to gain some advantages. The treaty has to be formed with good intentions. Failure to do that may result in its immediate crumble. For example, an effort should be made to ensure there is fairness that caters for the poor countries so that all enjoy fruits of integration. This essay on The Benefits and Disadvantages of Free Trade was written and submitted by user 3-D Man to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Monday, November 25, 2019

Comes the blind fury summary essays

Comes the blind fury summary essays Saul, John. Comes the Blind Fury . New York: Dell Publishing Co., Inc., 1980. 383 pages. 1. The Pendelton Family arrived at Paradise Point and began moving into their new home. Michelle, their 12 year old daughter, found a doll in her closet and she named it Amanda. 2. Michelle met her neighbor, Jeff Benson, on the beach. They quickly good became friends. 3. Michelle met Sally Carstairs while on a house call with her father. Sally told her about a young boy who died at Michelles new house. 4. Michelle showed Sally the doll and she also found out that she gave it the same name as a girl who fell off the bluff a long time ago. 5. Sally and Michelle visited the old graveyard near Michelles house. That night, Michelle dreamt there was a young girl in her room 6. June Pendelton, Michelles mom, went into labor in the graveyard. Michelle learned that the girl in her dream was the famous ghost of Amanda, a twelve year old girl who fell off the bluff a long time ago. 7. Jenny Pendelton became the newest member of the family. Michelle saw Amanda again. 8. The Pendeltons get situated in their new home. 9. Michelle went to a picnic on the beach with her school friends. Susan teased her about being adopted, while she was running away, she tripped on something and fell off the bluff. 10. Michelle began to hear voices talking to her while recovering from her fall. 11. Michelle stayed in bed with her doll and wouldnt talk to anyone. All movement is very painful but she insists that "Amanda" is "helping" her. 12. Michelle limped out to the graveyard and she met Amanda there. 13. Michelle finally returned back to school. All the children stared and laughed at her because she is a "gimp" 14. Cal Pendelton, Michelles father, is in denial and he wouldnt admit that she isnt getting better. He is afraid that it is his fault because he picked Michelle up ...

Thursday, November 21, 2019

A case of identify Essay Example | Topics and Well Written Essays - 1250 words

A case of identify - Essay Example At the center of the story is Miss Mary Sutherland who is described as a woman with substantial income. The earnings majorly come from an interest fund which had been set up for her. Miss Sutherland gets engaged to a very quiet Londoner who later disappears. This is where the power of Sherlock Holmes’s detective is tested with the case later turning out to be what can be said to be an elementary case (Doyle 67). Miss Sutherland’s fiancà ©, Hosmer Angel is a very peculiar character. He is quiet and a very secretive man. No one knows any details about his life. Even Miss Sutherland herself is only aware that Hosmer works in an office in Leadenhall Street. She has no specific details on the kind of work he does or the people he works with. All the letters that he sends to his fiancà ©e are typewritten including the signature. Hosmer advises Miss Sutherland to reply his letters only through the local post office. Miss Sutherland’s courtship and meetings with her fiancà © are very clandestine. They only plan to be meeting when the stepfather is in France as he was against the relationship (Doyle 230). At times, Miss Sutherland would goes to ball against the wishes of her father with the hope of meeting Hosmer. Despite the secrecy of the man, he manages to convince her fiancà © to marry him. It is at this point that the story reaches the climax when Mr. Hosmer abandons Miss Sutherland at the altar on their day of wedding. Hosmer steps into a carriage to go to the church where the ceremony was to take place. However, he is nowhere to be seen when the carriage reaches the church. This amazes everyone who had seen him step into the carriage. Sutherland is very much disappointed, worried and heartbroken since she did not expect someone who had proposed to her to act the way Angel did. After the disappearance, Miss Sutherland

Wednesday, November 20, 2019

Ryan Air case study Essay Example | Topics and Well Written Essays - 1500 words

Ryan Air case study - Essay Example This antagonism caused criticism from the industry tarnished the image of the organisation (Using TOWS Matrix, 2009; Case Study). The threat of substitute transportation and the entry of other competitors who could deliver better the gaps that Ryan Air left behind, along with its failure to rectify its weak spots and problematic areas could propel the company to face some serious problems in the future. But then again, the continuous expansion of EU and the burgeoning of the budget sector seeking low cost services provided excellent opportunities for further expansion and rapid growth. Using Porter’s Five Forces, the rivalry within the industry is very high. This is characterized by the number of competitors servicing the same market within EU with easyJet, AirBerlin, Aer Lingus, FlyBe among others not to mention the long haul carriers (Appendix). On the other hand, both the threat of potential entrants and the threat of substitutes are within the medium range. Barrier to entry is high because of the low cost strategy but switching cost of the customers is low. Terrorism threat which required stricter rules in airport which resulted to additional inconveniences could drive customers to switch to trains while the rising popularity of low fuel consumption cars posed as substitute threats to airlines with short haul service (Case Study). The bargaining power of buyers is on the medium scale as switching cost is low. Because of the size of the market, customers could also easily choose which type of service to avail depending on needs and preferences. At the other end, the bargaining power of suppliers’ ranges from medium to high depending on given scenario. It is especially high with regard to fuel suppliers as petroleum prices are dictated by the world market (Hunger and Wheelen, 1996). Ryan Air’s competitive positioning was based on capturing a segment of the market, focusing on it with a strong

Monday, November 18, 2019

Case study Example | Topics and Well Written Essays - 1000 words - 23

Case Study Example In ‘Our Product’ segment, I have given the available products in the market and emphasized of the prices and the after use results. The ‘Invite to Facebook page’ segment gives a description of how the consumers are expected to interact with their fellow consumers and the company in general especially in comments and criticism. As such, I am optimistic that the information in the page is effective towards the targeted social marketing for the company’s products. In this regard, I kindly request that you personally go through the page and give your final approval on the messaging before it is officially hosted. I write in reference to the ongoing company’s project that entails social marketing for the company’s beauty products. The memo comprises of the ways in which I have adapted the Facebook Page for the company, the reasons for using the messaging and design on the Facebook Page and its attractive purpose to the customers. Basically, my idea of adapting Facebook as the most effective tool in social marketing emerged after I conducted a thorough research on how our company was going to increase its sales, and further maintain a competitive advantage bearing in mind that there are numerous companies selling similar products across the country. The research articulated that a large numbers of our potential customers used Facebook as their official social media platform. In this regard, I chose the two main colors in the official website in order to maintain the brand image as stipulated in the company’s policy. In addition, I incorporated the two separate segments to give emphasis on the two main themes that were expected to appear on the Facebook page as discussed and approved by the team members in a series of meetings held in the past few days. The general design on graphics and animations was worked on by the company’s Creative Department to blend the messaging together in order to

Friday, November 15, 2019

The Shifting Marketing Communications Model Marketing Essay

The Shifting Marketing Communications Model Marketing Essay Integrated marketing communication is a conceptual tool which aim for a marketing campaign, by a carefully coordinated apply to various communication disciplines. The combination of theses disciplines provide a clear, consistent and compelling message for the organisation and its product. Integration has always been an important successful attempt for the early organisation to bring a consistent message of all executable promotional tools during mid 20th century. The change in marketing communication landscape may result IMC become more and more difficult to achieve, owing to the various change in consumers, marketing strategies and communication technology. In this digital and wireless age, consumers are better informed and communicated ; The marketers realized the dramatic shifting from mass marketing to segmented marketing. The new program are developed for a closer customer relationship; New innovative technology gives more media channels that companies interact with the target audience. Meanwhile, customers are better in control of messages that they choose to send or receive. Over the past decades, the development of information technology has facilitated how people communicate. And the internet has played an important role in social media communication. Based on research, theres an increasing number of internet users. About 569million online users of 9.1% of the world population (2012). The number has increased to 2.27 billion by 2012, which is 33% of the world population. The expenditures rates over performance is under expectation compare to the past. Marketers are mostly challenged by the new digital media. They have to design a better strategy to build a marketing communicators with stronger effectiveness and higher efficiency. More narrowcasting is necessary to achieve the interactive IMC, which allows them keep track on their current and future customers for use of long- term interactive relationships. The internet environment joint the connection between consumer and the media. For instance, specialty magazines, cable television channels, video ga mes, e-mail and social internet. A study stated theres an increasing time spent (63%) on mobile websites and mobile devices compare to 2011. In addition, 43 % of people get access to the social media by smartphones, 16% of people interact using tablet. Among all the promotional profile from traditional advertising, mass media, direct marketing, internet marketing, social media to mobile marketing. thereà ¢Ã¢â€š ¬Ã¢â€ž ¢s an increasing marketing trend towards à ¢Ã¢â€š ¬Ã…“more electronic and digitalà ¢Ã¢â€š ¬Ã‚ . Traditional media possibilities for billabong: Television, explores the brand image through vision, sound and motion. It has a wide coverage over mass-marketing. Television commercial is relatively low cost per exposure but high in absolute cost. It also limits audience selectivity. Billabong is a worldwide brand and it keep expanding the business into other country. Television commercial will be an efficient and effective strategy of market penetration where a company has low client base but strong financial base. Newspapers and magazines are practically flexible; timeliness; good local market coverage; brand credibility; costless. While it is limited by its short life; poor reproduction quality. Its still concern as an effective media for Billabong, as the company keep innovating new products to the market. Posted on a printed media is a cheaper way to deliver their product information to the customer regularly. Outdoor medium such as billboard and poster are advanced in its flexibility; repeatable exposure will help billabong to deliver a strong brand image; wide range of positional selectivity. But it also limited the creativity. Emergent media possibilities for billabong. emergent media is refers to Email, podcasts , digital audio/ media player, mobile communication device (e.g., smart phone) ,instant messaging, interactive web pages , and blogs. By research, the brand Billabong has its majority target audience aged from 12 to 35 years old. And it is a fact that this aging groups are spending more of their leisure time on internet surfing over interacting with traditional media. Hence theres more opportunities that the new media transmit the company image to its potential consumer. At the same time, company has more channels to collect their customer information or feedback instead of only relying on Public Relations Agency. A large company with several brands like Billabong could position itself after analyzing the data. And generate a more suitable promotional strategy to beat the competitors. Billabongs Facebook page was set up with assistance of maintaining a closer relationship with their royalty customer. Billabong get their free advertising spread through the social media at each time their post get linked. Youtube is a possible platform for Billabong to post their video or insert it as an ad to other video. The strate gy is costless and have a efficient spread. Statistics is calculated by Youtube for each individual video for further analysis. Billabongs website is also a profitable platform for advertising, it helps to engage with their email subscribers, so as to build a profitable relationship. Which has proven by a sales of $1.67 billion profit from its website in 2008-2009. Marketers need to ensure the advertising is highly relevant and targeted to their consumer. As people has different attitudes toward social ads. Recent surveyed found 33% people get annoyed when seeing ad on social media if there is no relevant to them, may concern as a waste of time. While 26% of people will have a positive attitude to see the ads posted by friends. Generally, a positive attitude(26%) will follow by an action of share at 15% and product purchasing at 14%. In consequence, advertising is generally aiming for inform, persuade and remind. Both traditional media and emergent media have possibilities for Billabongs advertising. The proper mix using of media would have a higher opportunities in success compare to single focused media. Markers still need to re-examine the media mix regularly as it appears to be shifting. For instance, mass-media costs are rising, audiences are shrinking due to the new electronic media appear. The best solution for them is to supplement the broadcasting traditional media with narrowcasting emergent media. In this case, Billabong will not only introduce their company world-wide, but also engage consumers more fully. Image corporation is important to a companys branding and identity. To achieve the brand uniqueness, company need to be carefully treat on its visual image, product consistency in market place and its identity in social media. Importance of visual image After the completely acquisition of Swedish brand Volvo by Chinese unknown brand Geely (2010). Volvo still keep the production line in Sweden and its original brand logo to maintain the image of Swedish made. They concern the brand image as core value of its company. Maintaining the image also hold the companys labor relations in this scenario. Coca- cola works hard to keep its corporate identity consistent. Its not only about keeping red logo and bottle form but also controlling its product quality at a consistent level. This works in many mind that the drink is from coca-cola not an individual brand product even it is labeling in a foreign language. In April 2009, Telstra launched a 3Rs social-media policy, in regard to Responsibility, Respect and Representation. Telstras employees are encouraged to use the social media as a part of work. They are also required to represent themselves as Telstra employees when introducing new service or products on their personal blog site. The strategy helps the company to achieve direct interaction with its current or future clients. Telstra is building up a brand image that they are well communicated to support the brand profile of leading global communication company.

Wednesday, November 13, 2019

sathf Satire of The Grangerfords and Pap :: Adventures Huckleberry Huck Finn Essays

Satire of The Grangerfords and Pap In Mark Twain’s novel, The Adventures of Huckleberry Finn, the Grangerfords and Pap are two of the characters who are used by Twain to condemn civilized society. Twain employs satire to express his belief that â€Å"civilized† society is neither moral, ethical, nor civilized.   Exaggeration, stereotyping, and irony are used throughout the story to satirize and to expose the Grangerfords as the typical southern aristocrats and pap as the typical drunken â€Å"white trash.†      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   After a ferryboat accident, Huck seems to lose his slave companion Jim after coming ashore. Huck then is introduced to Buck Grangerford (about the same age as Huck) and is allowed to stay in the Grangerford household. The Grangerford family consists of Buck, who is a young adventurous boy, Emmiline, a fourteen-year-old who was dead girl, Bob, Tom, Miss Charlotte, and Miss Sophia. The Grangerfords showed all the signs of being upper class by having an extremely nice house, acting properly, and each member of the family had their own servant. Eventually it becomes apparent to Huck that the Grangerfords are feuding with a neighboring household, the Sheperdsons; this seems to be the central angle Twain uses to satire.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The chapters dealing with the Grangerford and Sheperdson feud allow Twain to satire aspects of civilized culture. The main aspect he satirizes is the feud itself. The Grangerfords being the representatives of civilization, Twain reveals the senseless brutality and needless slaughter involved in their arbitrary concept of honor. For Twain, such a feud goes against his common sense and anything that violated his common sense was crazy. The feud has gone on so long hat the people don’t even know why they are fighting; yet, embedded in the feud are artificial concepts of civilized behavior. For Example, Mr. Grangerford tells Buck that he shouldn’t shoot from behind the bush but he should step out into the road to kill a Sheperdson. Also there is a sense of irony because why would such a civilized family be in a feud that they can’t remember the origin of. Another aspect of it is the Grangeford’s use of hypocrisy. The G rangerfords were â€Å"church goers† and in one sermon given by Mr. Grangerford he speaks of brotherly love, this while feuding with a family for a reason they don’t even remember.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Pap, or Huck’s father, is an excellent example of Twain’s stereotyping, superior characterizations, and his irony. sathf Satire of The Grangerfords and Pap :: Adventures Huckleberry Huck Finn Essays Satire of The Grangerfords and Pap In Mark Twain’s novel, The Adventures of Huckleberry Finn, the Grangerfords and Pap are two of the characters who are used by Twain to condemn civilized society. Twain employs satire to express his belief that â€Å"civilized† society is neither moral, ethical, nor civilized.   Exaggeration, stereotyping, and irony are used throughout the story to satirize and to expose the Grangerfords as the typical southern aristocrats and pap as the typical drunken â€Å"white trash.†      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   After a ferryboat accident, Huck seems to lose his slave companion Jim after coming ashore. Huck then is introduced to Buck Grangerford (about the same age as Huck) and is allowed to stay in the Grangerford household. The Grangerford family consists of Buck, who is a young adventurous boy, Emmiline, a fourteen-year-old who was dead girl, Bob, Tom, Miss Charlotte, and Miss Sophia. The Grangerfords showed all the signs of being upper class by having an extremely nice house, acting properly, and each member of the family had their own servant. Eventually it becomes apparent to Huck that the Grangerfords are feuding with a neighboring household, the Sheperdsons; this seems to be the central angle Twain uses to satire.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The chapters dealing with the Grangerford and Sheperdson feud allow Twain to satire aspects of civilized culture. The main aspect he satirizes is the feud itself. The Grangerfords being the representatives of civilization, Twain reveals the senseless brutality and needless slaughter involved in their arbitrary concept of honor. For Twain, such a feud goes against his common sense and anything that violated his common sense was crazy. The feud has gone on so long hat the people don’t even know why they are fighting; yet, embedded in the feud are artificial concepts of civilized behavior. For Example, Mr. Grangerford tells Buck that he shouldn’t shoot from behind the bush but he should step out into the road to kill a Sheperdson. Also there is a sense of irony because why would such a civilized family be in a feud that they can’t remember the origin of. Another aspect of it is the Grangeford’s use of hypocrisy. The G rangerfords were â€Å"church goers† and in one sermon given by Mr. Grangerford he speaks of brotherly love, this while feuding with a family for a reason they don’t even remember.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Pap, or Huck’s father, is an excellent example of Twain’s stereotyping, superior characterizations, and his irony.